Case study
A mobile-first storefront built to change offers in minutes.
Reid & Taylor · Fashion and textiles, retail brand
- Services
- Custom Shopify theme, performance optimization
- Technology
- Shopify, Liquid, HTML5, CSS3, JavaScript
- Client
- Reid & Taylor
The challenge
Most of the traffic arrived on mobile and promotions changed constantly. The brand needed a storefront that looked premium, loaded fast and let the merchandising team rotate offers and grow the catalog without waiting on a developer ticket.
What we built
We built a custom Shopify theme around how a fashion team actually works: new offers every week, heavy mobile traffic, and a catalog that keeps expanding. Promotion modules are merchandiser-editable. Templates were engineered against a performance budget so campaign landing pages do not collapse LCP when a sale banner goes live.
- Mobile-first design system for product, collection and campaign templates
- Merchant-editable promotion and banner blocks
- Performance-optimized Liquid templates with a Core Web Vitals budget
- Catalog architecture ready for seasonal range growth
Results
Mobile conversion, page-speed scores and time-to-launch-an-offer will be added when the client approves the numbers.
Running promotions every week?
We build storefronts your team can change without a developer.