About us
Engineers who connect the dots.
YUJ (from the Sanskrit “yuj”, to join or connect) is a Pune-based engineering company that joins your customers, your teams and your systems into one working whole.
Our story
A decade of shipping the unglamorous, essential work
For over a decade — the practice traces to 2015 — YUJ has helped businesses turn complex operational problems into dependable software: Shopify stores that carry serious order volumes, mobile apps that handle real-time data, and integrations that keep ERPs, warehouses and storefronts in sync.
Today we combine that delivery experience with AI. We use it inside our own engineering process, and we build it into client products as chatbots, agents and modernization programs that are measured, secured and maintained. We also build our own B2B ordering platform, Vendplex, so we know what running software in production really takes.
The name is the job. Most digital programmes fail at the joins: the store that does not talk to the warehouse, the chatbot that does not know yesterday’s order, the wholesale price that lives in someone’s head. We exist to make those joins boringly reliable.
Mission
Help ambitious businesses grow faster by engineering commerce, conversations and automation that work reliably at scale.
Vision
To be the engineering partner that growth-stage and enterprise brands trust first for AI-enabled commerce.
What we stand for
Engineering quality
Code reviews, automated tests and performance budgets are standard, never optional extras.
One team
We work inside your workflow and share plans, boards and demos openly.
Client outcomes
We measure ourselves on your conversion, speed, cost and time saved.
Responsible AI
We say where AI helps, where it does not, and keep humans in the loop.
Engagement
How we work with you
| Model | Best for |
|---|---|
| Fixed-scope project | A defined store, integration or app with a clear deliverable and timeline. |
| Dedicated team | Ongoing product roadmaps that need a stable, embedded engineering team. |
| Growth retainer | Continuous speed, conversion and automation improvements after launch. |
We work with clients across time zones, with overlap hours agreed up front. The delivery team sits in Pune.
Leadership
The people behind YUJ
A team of experienced engineers, designers and delivery leads, guided by founders who still care about the code. Short founder bios will be published here once they are approved — names and roles are on the record.
Nisheeth Sawarkar
Co-founder
Nilesh Thakur
Co-founder & CTO
Learn continuously
Skills stay ahead of the tools our clients are buying.
Ship with pride
Every project has a named lead and a public demo cadence.
Work with clarity
Documented processes, written decisions, no surprises.
Stack
A modern stack, built to industry standards
We choose technology for your problem, not our habits. These are the tools our teams use every day.
| Commerce | Shopify and Shopify Plus, Liquid, Hydrogen and headless storefronts, Shopify Functions, Checkout Extensibility, custom and public apps |
| Web and backend | Node.js, Express, Next.js, Remix, PHP for admin and reporting portals, modern ORMs, REST and GraphQL APIs |
| Mobile | React Native for Android and iOS |
| AI and data | LLM APIs, retrieval-augmented generation (RAG), vector databases, evaluation harnesses, document processing pipelines |
| Messaging | WhatsApp Business Platform (Cloud API), webhooks, CRM and ERP connectors |
| Cloud and DevOps | CI/CD pipelines, containers, infrastructure as code, monitoring and alerting |
| Team tools | GitLab, Figma, ClickUp |
Standards we follow
Performance
Core Web Vitals (LCP, INP, CLS) budgets set at design time and verified before launch.
Security
Secure coding practices, secrets management, least-privilege access, dependency scanning.
Privacy
Consent-first data handling aligned with India’s DPDP Act and GDPR-ready where required.
Accessibility
WCAG 2.2 AA as the design target for new builds.
Quality
Peer code review, automated tests, staged releases and rollback plans.
Documentation
Architecture notes, runbooks and handover documents on every engagement.
Have a project in mind?
Share your goals and we will suggest the fastest, lowest-risk way to get there.
Want to work with us, or for us?
We are always looking for engineers who like hard commerce and AI problems.