Insights
Insights from the engineering floor.
Practical thinking on Shopify, WhatsApp commerce, AI and B2B, written by the people who build it.
B2B · 8 min
Shopify B2B vs Vendplex: which fits your wholesale business?
A public storefront with trade pricing is not the same job as a field-sales ordering app with route planning. Here is how we help teams choose.
Shopify · 9 min
Core Web Vitals for Shopify: fixing LCP and INP without breaking your theme
Speed work fails when it is a weekend plugin binge. Set a budget, measure the real templates, then change the theme with intent.
Shopify · 7 min
Pincode serviceability on Shopify: how we built it for a high-volume grocery brand
If you cannot deliver to a pincode, say so before the shopper builds a cart. Here is the pattern we used for Organic Tattva.
WhatsApp · 8 min
How to get a WhatsApp Green Tick — and what to do if you don’t
Meta decides the Green Tick. You can still run a compliant, useful WhatsApp channel while you wait, and while you might never get it.
WhatsApp · 7 min
WhatsApp abandoned cart recovery: a 5-message sequence that works
A sequence, not a single nudge. Timed, templated, easy to opt out of, and connected to the actual cart.
AI · 9 min
RAG chatbots vs fine-tuning: what enterprises should choose
If the answer lives in your documents and will change next month, retrieve it. Fine-tune for behaviour, not as a filing cabinet.
AI · 8 min
Modernizing legacy code with AI: what works, what fails
LLMs accelerate reading, documenting and wrapping old systems. They do not replace review, tests, or the strangler pattern.
Shopify · 8 min
Migrating from Magento or WooCommerce to Shopify without losing SEO
Migrations lose traffic when URLs, metadata and redirects are treated as a go-live afterthought. Make them the plan.
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