We are seeking an innovative Senior Digital marketing Executive to promote our company’s brand and services also to work on ongoing digital marketing assignments. In this role, you will be optimizing  Digital marketing strategies, managing the Digital marketing department’s budget and staff, as well as preparing forecasts.

Responsibilities:

• Planning digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising for ecommerce websites.
• Maintaining social media presence across all digital channels.
• Coordinating digital marketing strategies with the internal and external teams, designer and web developer.
• Up to date with the latest trends and best practices in digital marketing.
• Deploying successful marketing campaigns and own their implementation from ideation to execution.
• Assisting in creating engaging content for websites and blog that attracts and converts target groups.
• Collaborate with agencies and other vendor partners.
• Measuring and reporting on the performance of marketing campaigns, gaining insight and assessing against goals.

Qualifications: 

• Graduate with understanding of web technology.
• At least 3-5 years of experience as a Digital marketing executive on e-commerce portals.
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns, social media campaigns, copywriting, and performance analysis.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• knowledge of HTML, CSS, and JavaScript development and constraints, exposure to various CMS & e-commerce  platforms
• Proven experience in identifying target audiences and in creatively devising and leading across-channels marketing campaigns that engage, educate, and motivate
• Solid knowledge of website analytics tools
• Experience in setting up and optimizing Google AdWords campaigns
• Proficiency in digital marketing software houses and related solutions.
• Extensive knowledge of digital marketing channels, and branding.